“This is all about love.”


Introducing the #MM10 collection dedicated to the memory of Marvin Morgan, the founder of the Fresh Ego Kid movement.

Marvin took his experience as a footballer, his passion for streetwear and his love of culture to create fashion which resonates. 

This tribute collection, inspired by Marvin’s reflections on the love-hate dynamics of the game features his words: "I love hate because I love me.”



Love. Hate. Ego.

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