Over the last 10 years, Fresh Ego Kid has remained the brand of the community, consistently exerting its influence on both football culture and urban music across the UK and Europe.
Our goal has been, and will forever be, to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music.
Founder Marvin Morgan explains the revamped and refreshed, BARCODE 2.0 the original barcode logo is back and better. Bringing a modern twist to a classic look, the Barcode Collection has been designed with a relaxed and oversized fit, Marvin explains how to connected the whole Fresh Ego Kid collection with the NEW barcode label, making it an easy wardrobe essential.
Marvin Morgan, our founder grew up in Watford with the dream of becoming a professional football player. Marvin went on to play for several different clubs including, Wealdstone FC, Yeading FC, Shrewsbury Town and Plymouth Argyle. Eventually, hanging up his boots in 2017. Marvin’s pursuit of becoming a professional football player under challenging circumstances mirrors our philosophy of ‘hard work equals great results’.
Fresh Ego Kid’s philosophy is also mirrored through the way in which Marvin created Fresh Ego kid with many people being sceptic about the idea of a footballer creating a successful clothing brand. 10 years later, Fresh Ego Kid is delivered to over 54 countries around the world and is worn by world famous footballers, artists and influencers including Aubameyang, Anthony Joshua, Krept and Brooklyn Beckham.