WHO WE ARE

Over the last 9 years, Fresh Ego Kid has remained the brand of the people, consistently exerting its influence on both sports and urban music across the UK.

Here at Fresh Ego Kid we believe that fashion without one’s cultural influence would suppress individuality. Fresh Ego Kid has undoubtedly become a uniform for today’s generation and its predecessors by maintaining direction and style derived from a culture driven by music, loyalty and people.

‘Hard work equals great results’ has maintained our authentic philosophy and, has remained a foundation in everything we do.

Our goal has been, and will forever be, to influence the direction of tomorrow built on a passion for football and football culture.



Our goal has been, and will forever be, to influence the direction of tomorrow built on a passion for football and football culture.

FRESH

We all want to look and feel fresh. We all love that new clothes feeling, that feeling of “out with the old and in with the new”. To us, being fresh links with having pride in your appearance.

 

EGO

Ego: ‘a person's sense of self-esteem or self-importance’. An ideology that remains at the core of all our clothing. Fresh Ego Kid produces clothes that empowers people to embrace what makes an individual feel good or feel important.

 

KID

Remain in touch with your inner child. We excite our customers with bold colours and fun designs to combine nostalgia with modern concepts to bring a more personal touch to fashion. Creating a brand for our customers to enjoy, regardless of their age.

FRESH

We all want to look and feel fresh. We all love that new clothes feeling, that feeling of “out with the old and in with the new”. To us, being fresh links with having pride in your appearance.

 

EGO

Ego: ‘a person's sense of self-esteem or self-importance’. An ideology that remains at the core of all our clothing. Fresh Ego Kid produces clothes that empowers people to embrace what makes an individual feel good or feel important.

 

KID

Remain in touch with your inner child. We excite our customers with bold colours and fun designs to combine nostalgia with modern concepts to bring a more personal touch to fashion. Creating a brand for our customers to enjoy, regardless of their age.

OUR ROOTS IN FOOTBALL

Marvin Morgan, our founder grew up in Watford with the dream of becoming a professional football player. Marvin went on to play for several different clubs including, Wealdstone FC, Yeading FC, Shrewsbury Town and Plymouth Argyle. Eventually, hanging up his boots in 2017. Marvin’s pursuit of becoming a professional football player under challenging circumstances mirrors our philosophy of ‘hard work equals great results’.

Fresh Ego Kid’s philosophy is also mirrored through the way in which Marvin created Fresh Ego kid with many people being sceptic about the idea of a footballer creating a successful clothing brand. 10 years later, Fresh Ego Kid is delivered to over 54 countries around the world and is worn by world famous footballers, artists and influencers including Aubameyang, Anthony Joshua, Krept and Brooklyn Beckham.