WHO WE ARE

Over the last 9 years, Fresh Ego Kid has remained the brand of the community, consistently exerting its influence on both football culture and urban music across the UK and Europe.

Our goal has been, and will forever be, to influence the direction of UK streetwear and build on a passion for football culture and the culture of urban music.



Our goal has been, and will forever be, to influence the direction of UK streetwear and built on a passion for football culture and the culture of urban music.

FRESH

We all want to look and feel fresh. We all love that new clothes feeling, that feeling of “out with the old and in with the new”. To us, being fresh links with having pride in your appearance.

 

EGO

Ego: ‘a person's sense of self-esteem or self-importance’. An ideology that remains at the core of all our clothing. Fresh Ego Kid produces clothes that empowers people to embrace what makes an individual feel good or feel important.

 

KID

Remain in touch with your inner child. We excite our customers with bold colours and fun designs to combine nostalgia with modern concepts to bring a more personal touch to fashion. Creating a brand for our customers to enjoy, regardless of their age.

FRESH

We all want to look and feel fresh. We all love that new clothes feeling, being fresh links with having pride in your appearance.

 

 

 

EGO

Ego: ‘a person's sense of self-esteem or self-importance’. An ideology that remains at the core of all our clothing.

“Made For Your Ego” is an importance tag line for us. We produces clothes that empowers people to embrace what makes an individual feel good.

 

 

KID

We excite our customers with bold colours and fun designs to combine nostalgia with modern concepts to bring a more personal touch to fashion. Creating a brand for our customers to enjoy, regardless of their age

OUR ROOTS IN FOOTBALL

Marvin Morgan, our founder grew up in Watford with the dream of becoming a professional football player. Marvin went on to play for several different clubs including, Wealdstone FC, Yeading FC, Shrewsbury Town and Plymouth Argyle. Eventually, hanging up his boots in 2017. Marvin’s pursuit of becoming a professional football player under challenging circumstances mirrors our philosophy of ‘hard work equals great results’.

Fresh Ego Kid’s philosophy is also mirrored through the way in which Marvin created Fresh Ego kid with many people being sceptic about the idea of a footballer creating a successful clothing brand. 10 years later, Fresh Ego Kid is delivered to over 54 countries around the world and is worn by world famous footballers, artists and influencers including Aubameyang, Anthony Joshua, Krept and Brooklyn Beckham.