The ultimate goal of Fresh Ego FC is to raise awareness of issues surrounding racism and mental health. We will engage with local schools and youth football teams to offer coaching sessions, workshops and talks with professional athletes, celebrities and members of Fresh Ego FC about the challenges facing young people.
We believe racism is a social issue so vast that it needs a targeted approach, aimed squarely at young people in local communities around the country. By educating young people and engaging in constructive conversation about racism and bias we have a chance to change the narrative; with people around the world more motivated than ever, there has never been a better time to tackle this issue however uncomfortable the discussion can be.
Similarly we see it as vital to tackle mental health issues head-on. Stemming from racism as much as a myriad of other social inequities, mental health as a topic has rightfully received more attention in recent months; we aim to continue furthering that conversation and help young people voice their feelings and realise that it’s ok to not be ok.
Football is the perfect medium through which to engage young people and communities around the country in tackling these issues. Uniting millions around the world regardless of age, gender, race or cultural background, the sport is an ongoing source of entertainment and inspiration, producing champions whose voices are heard throughout society and government. At Fresh Ego FC we have a strong love and knowledge of the game, with team members that have lived experiences of racism and mental health and are perfectly positioned to connect with the young people we aim to reach.