FINAL SALE UP TO 70% OFF

get extra 20% off sale when you buy 3 or more items

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NEW DROP ONLINE NOW
FRESH EGO KID
FRESH EGO JAMES MADDISON
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fresh ego kid aw19 coming sooon
Keep it FRESH
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NEW STYLES ADDED
EXTRA 20% OFF
Take extra 20% OFF sale when you buy 3 or more sale items
SHOP NOW USE CODE: SALEONSALE

A BRAND OF THE PEOPLE

Over the past 9 years, Fresh Ego Kid has become a brand of the people, having a big influence in sports and urban music across the UK. Becoming the new uniform for the current generation and a brand for their predecessors to embrace.

OUR ROOTS IN FOOTBALL
NEW ERA MESH TRUCKER IN BLACK
BACK IN STOCK
Classic New Era Black & Cream A-Frame Trucker is our all time bestseller. The trucker hat features the iconic Fresh Ego Kid Heritage Logo on the front embroidered in cream, and the New Era Flag and FEK Heart to the side and rear
NEW ERA MESH TRUCKER IN BLACK
fresh ego kid

FRESH EGO KID STORY

Our goal is to translate the message of our founder to produce high quality garments with the personality to inspire and the functionality to be adored by all our customers. Our goal has been, and will forever be, to influence the direction of tomorrow. We believe that fashion without ones cultural influence would suppress individuality and we take our culture very seriously. Our direction and style derives from a culture driven by music, loyalty, and people. >>>

fresh ego kid fc

FRESH EGO KID FC

We believe there is an opportunity to take this concept of a reality football to another level. The YouTube football league has become so popular in recent times with the likes of Hashtag United, SE Dons and Rising Ballers having fan bases greater than some well-established semi-professional football teams. Our squad is readY and social media interest is building, so join on Instagram @FRESHEGOFC as we embark on an exciting journey and future ahead. >>>

fresh ego kid marvin morgan

OUR ROOTS IN FOOTBALL

Founder, Marvin Morgan was born in Manchester, UK before moving to suburban London at a young age. Growing up in North London wasn’t easy, the local dream was to make it in sports or follow in the footsteps of the area’s local hoodlums. So, from a young age, Marvin realized he had to make a choice between a life in the streets or pursuing his dreams and changing his life for the better. Luckily for Marvin, his dream of becoming a professional football player came true.  >>>