From humble beginnings to infiltrating UK urban culture, Fresh Ego Kid has established itself at the forefront of the UK music scene and football & sports arena. Our philosophy of style and culture for yesterday, today and tomorrow has translated into everything we do from hats to clothing and accessories. Our style is a result of our own vision and the loyalty shown to us by our FEK Family and the ever-influential UK urban culture.

FRESH EGO KID, MADE FOR YOUR EGO.