AUTHENTICALLY FRESH SINCE 2010
We are the perfect mix of nostalgia and modern concepts. Football culture, urban music and streetwear fashion all in one. We are all about having pride in your appearance, feeling empowered and confident, and staying in touch with your inner child to remember that you're never too old to do anything.
Having been established in 2010 by former professional footballer Marvin Morgan, Fresh Ego Kid has evolved into one of Europe's most influential streetwear brands. Its foundation lies in the fusion of football and music cultures, driven by a passion for premium practicality.
Today, the brand is returning to its roots, focusing on headwear that transcends boundaries, making it suitable for everyone, everywhere, and at any time.
Behind the Brand with Marvin Morgan and Footlocker
FRESH EGO FC
Marvin founded Fresh Ego FC with a profound mission to raise awareness about mental health, racism, and life after football. He firmly believed in striving to support each other and building a better, more connected community. We are dedicated to standing by his vision and remain committed to supporting his dream of creating a brighter tomorrow.